// For 3PLs
Your customers want a live dashboard, real-time visibility, and a defensible SLA story every quarter. Marapone builds private AI that monitors carrier performance continuously, surfaces supplier issues before they hit your customer, and audits the freight invoice spend nobody had time to check. You own the model. You own the data. No subscription.
Built for asset-light and asset-heavy 3PLs running enterprise contracts in retail, automotive, and CPG · Toronto + Rome
// The four things that cost you the contract renewal
PAIN 01
The customer logs into their portal and sees yesterday's truth. Meanwhile your operations team has been firefighting two diversions and a missed pickup since 6 AM. The trust gap opens the second they email asking why the dashboard hasn't updated.
→ FIX: Carrier Tracker pulls live data from your TMS, EDI, and POD records and pushes a customer-facing view that's actually current.
PAIN 02
A carrier on the customer's lane has been quietly slipping for six weeks. Nobody noticed because the scorecard runs monthly. The customer notices in their own data first, and now the QBR is defensive instead of strategic.
→ FIX: Carrier Tracker flags performance drift the day it starts, with a recommended action — call the rep, swap to backup, or reroute the volume.
PAIN 03
Each customer's suppliers send packing lists, ASNs, and commercial invoices in their own format, half of them wrong. Your ops team spends mornings reconciling — and a missed mismatch becomes a customs hold downstream.
→ FIX: Supplier Intel reads incoming supplier docs, normalizes them, and flags mismatches against the PO before they hit the carrier.
PAIN 04
Your customer asks for a freight cost analysis. Now you're matching three months of carrier invoices against quotes by hand. The number you give them is approximate, and the discrepancies you find at month-end are too late to dispute.
→ FIX: Invoice Auditor reads each invoice line against the contracted rate as it lands — discrepancies surface in days, not quarters.
// What we build for 3PLs
Most 3PL builds bundle these three modules. Each one is trained on your customer SLAs, your carrier panel, and your standard operating procedures. Not a generic chatbot.
BUILD 01
Live performance from your TMS, EDI, and POD records. Customer-facing dashboard that's actually current. Drift alerts the day it starts so you call the customer with a fix instead of being called with a problem.
BUILD 02
Reads incoming supplier docs across formats, normalizes them against the PO, and flags mismatches before they cascade into customs holds or delivery delays. Ops mornings stop being a reconciliation marathon.
BUILD 03
Reads every carrier invoice line against the contract as it lands. Surfaces discrepancies in days, not quarters. The freight cost story for your customer's QBR builds itself.
// What 3PLs say after the build
"Our QBR prep used to take an account manager three days. It now takes about four hours, and the customer's actually impressed by the data — instead of catching us out on it. We renewed two contracts at higher rates this year."
// Not a 3PL? We build for these too:
// Free, real, no obligation
Pick one customer's last quarter — carrier performance data, a sample of supplier docs, and a batch of invoices. We'll run it through the same system we'd build for you and send back a written report plus a short walkthrough — usually within 24 hours.